Better Than Ice Cream, Inc. (BTIC, Inc.) is first and foremost a family business.
Banker-turned-entrepreneur Nestor P. Bonoan discovered frozen yogurt in 1987 after a heart attack and a quadruple bypass surgery forced him to give up some personal food staples--ice cream, sweets, and fatty foods. "We were in the States and my daughters introduced me to frozen yogurt," recalls Nestor. "From that moment, we were all hooked."
Today, Nestor is doing quite well and so is BTIC, Inc., a frozen yogurt retail and manufacturing business that Nestor set up with wife Connie Nicolas Bonoan and daughter Pie Bonoan-Cabigas.
In November of 1989, BTIC, Inc. opened its first retail store at Park Square Mall in Makati. Since then, the company has opened retail stores in Metro Manila's key malls and has franchise distributors in different parts of the country. BTIC products are also available in groceries and supermarkets.
BTIC, Inc. remains the only frozen yogurt manufacturer in the Philippines. BTIC, Inc. brands include the original Better Than Ice Cream (BTIC) hard-frozen yogurt line, YoSwirls soft-serve frozen yogurt, and Bogart Nyogurt yogurt popsicles. BTIC, Inc. also produces frozen dessert products for various restaurants and retail food institutions.
Although its production facility has moved out of the family's basement kitchen and into a real factory, BTIC remains to this day a family business and a shared family passion.